For more than ten years, Instagram has influenced the social commerce, creative economy, and social media strategy used by brands. You can draw in your target audience and increase conversions by using Instagram’s features to produce engaging content.
How can you leverage Instagram marketing to expand your company in 2023? Does success require Instagram Ads, or Reels? How should you utilise Instagram’s buying features? Learn how to use Instagram marketing to expand your online business and meet your business goals.
Social Media Marketing 2023 Statistics
1. In 2021, there were 1.21 billion monthly active users of Meta’s Instagram, making up over 28% of the world’s internet users.
2. By 2025, there will be 1.44 billion monthly active users, which would account for 31.2% of global internet users.
3. Users spend an average of 11.7 hours/month on Instagram.
4. Based on its global advertising audience reach numbers, Instagram has at least 1.628 billion users around the world in April 2023
5. 35% of Instagram users will make a purchase on the platform in 2023.
What is Instagram Marketing & Why Instagram Marketing is Important?
Instagram marketing is a digital marketing tactic that leverages Instagram’s user base to advertise a business, service, or product. Instagram is an effective tool for companies of all sizes to connect and reach their target audience. The secret to successful Instagram marketing is to produce interesting content that appeals to your target market and converts viewers into loyal customers.
Does Instagram marketing work? Instagram marketing is important for a number of reasons.
1. A Sizable and Active User Base
There are already over one billion active users on Instagram, and the number of users on the network is growing. This suggests that companies can engage with potential customers and promote their brand to a large audience.
2. Visual Attraction
Instagram is a very visual platform that is perfect for companies looking to present their goods and services in an eye-catching and visually appealing way. Companies can set itself apart from the competition by displaying their USPs via videos and photos of superior quality.
Every day, users of the network post about 95 million images and videos. Making eye-catching visual material that sticks out in a crowded newsfeed is essential if you want to stand out from the crowd.
3. Targeted Advertising
Instagram gives companies the ability to create extremely focused ads that targets specific audiences as per their demographics, interests, and habits. This suggests that companies might reach out to the right customers at the right time with the right message, increasing the chance of conversions.
4. Brand Recognition
Instagram is a fantastic tool for raising brand recognition and awareness. By releasing regular top-notch content that aligns with your brand’s values and messaging, you can establish a strong online presence. You can also boost profits and ensure that your customers will choose your company over rivals.
Top 10 Instagram Marketing Strategies for 10x Growth
Can you use Instagram for marketing your business? After learning more about marketing on this platform, it’s time to review the 10 Instagram marketing strategies that companies can use in 2023 to improve their performance.
1. Know your audience
You must understand the demands and desires of your target audience in order to develop a successful Instagram marketing strategy. To increase engagement and expose your account to a larger pool of potential followers who will eventually become your clients, your Instagram material should speak to your followers.
Instagram analytics can help you monitor the success of your posts and your account overall. So, you can measure your progress more effectively once you have customized your content strategy to your following. Access in-app Instagram insights to gain insight into your following.
2. Make a lasting impression with engaging visuals
Instagram has grown rapidly to become one of the most widely used social media platforms among visual learners thanks to its emphasis on visual material.
Every day, users of the network post about 95 million images and videos. Making eye-catching visual material that sticks out in a crowded newsfeed is essential if you want to stand out from the crowd.
3. Make your company profile visible
Until your content reaches your audience on Instagram, no matter how effective your marketing plan is, it will be a waste. For this reason, it’s critical to maximise visibility for your Instagram profile or company account.
You have the opportunity to expand your reach and expose yourself to new markets of potential customers once you understand how to improve visibility and put these strategies into practise. The following are some pointers to assist you maximise visibility on your business profile:
- Add keywords to your bio section and name.
- Include a captivating profile picture.
- Post when the people you want to reach are on Instagram.
- Add geotags and hashtags to your postings.
- Collaborate with relevant influencers.
4. Product promotion with Instagram Reels
Given that 91% of Instagram users view videos on the network on a weekly basis, it’s not surprising that video content is compelling and easy to engage with.
People are more likely to watch brief but interesting vertical videos like Instagram Reels as they hold their phones vertically. Reels are a fantastic post type for expanding your reach and obtaining higher engagement rates because Instagram gave them preference in the newsfeed algorithm as a way to compete with TikTok.
5. Use Instagram Stories Effectively
Instagram introduced its alternative to Snapchat Stories in 2016. This post format gained a lot of traction among users quickly. 500 million users were creating or viewing Instagram Stories every day as of January 2019.
Instagram Stories, which have a 24-hour lifespan, not only make users feel pressed for time, but they also expedite company goals. There are many options for telling a tale in the content of your business profile, including the following below.
- Declare the debut of a new product.
- Display a regular weekday in your office.
- Run a contest on Instagram and distribute posts from your feed to get more visibility.
- Make captivating highlights for Instagram stories.
What’s the best part, you ask? Content can be prepared ahead of time, and Stories can be scheduled to appear when your audience is interested and engaged.
6. Increase Brand Loyalty with User-generated Content
User-generated content adds social proof and boosts brand trust. When your customers post about your company or goods, you get fresh material for your business profile in addition to social proof. Because of this, firms add user-generated content into their marketing plans on Instagram.
The following are some clever ideas for adding user-generated material into your brand story or business profile.
- Include user-generated and branded content into your content calendar.
- Create user-generated content ads for Instagram.
7. Make your profile into an online store.
Instagram has evolved into more than simply a content-sharing app. It is now a powerful tool for increasing direct response sales, especially for e-commerce companies. How come? People enjoy using the site for product discovery and purchase since they spend a lot of time on it.
As per to data provided by Meta, 83% of users find new products or services, 81% conduct research, and 80% of users use Instagram to help them decide whether or not to buy a product. It is now an essential part of your lead generation funnel.
Instagram has several features that are business-friendly to help e-commerce companies sell and users make purchases on the platform. The actions listed below will help you transform your profile into a powerful storefront.
- Link a product catalogue to your Instagram account.
- Produce Instagram shopping posts by adding videos and pictures of products.
- Display your items from various angles.
- Include product stickers and tags.
- Add your Instagram Shop’s branding.
[Suggested Read: 25 Do’s & Don’ts of Social Media Marketing in Kenya]
8. Boost reach with influencer marketing on Instagram
Marketing through word-of-mouth has long been one of the best ways to get people interested in a company or its offerings. Because social media influencers are becoming more and more important, 72% of marketers believe Instagram to be one of the top platforms for influencer marketing.
We believe the advice of influencers, who almost everyone on Instagram follows (as long as the post is original). Working with relevant influencers is a terrific idea if you market your products on Instagram because they can assist you in achieving the following.
- Boost trust and brand loyalty.
- Expand your network of potential customers.
- Acquire new supporters.
- Reach a larger audience via social media.
- Create creative content for Instagram.
9. Increase your presence through paid ads & co-promotion
Because Instagram is well-liked by both users and marketers, it can be tough to stand out from the crowd of produced content and draw in your intended audience. But you can advance your Instagram marketing if you spend money on paid ads.
Instagram ads offer a variety of ad goals to suit any business aim, be it increasing brand exposure, driving website traffic, or generating leads. You can test out various content formats, Instagram video posts, story ads, brand creatives, and individual post promotion.
When done correctly, co-promoting with other companies can increase the number of people who follow your profile, generate interest in your products, and even increase sales. For optimum impact, consider the following Instagram marketing ideas while working with other companies.
- Request testimonials or reviews.
- Promote a giveaway on Instagram
- Arrange a livestream with experts.
10. Use Instagram as a platform for customer support
Using Instagram as a customer support channel is another marketing strategy that should be at the top of your list for 2023. The need for Instagram customer service has increased because users want to follow companies in-app and because 375 million people use Instagram Direct Messages each month.
How effective is Instagram marketing? Consumers use Instagram to reach out to companies with questions, and when they don’t hear back from you for days or weeks, they become uninterested in doing business with you. It’s crucial to maximize your profile for customer service as a result.
[Suggested Read: Top 12 Reasons Why Digital Marketing is Important for Hotels]
How Prolyft Digital can Help with Instagram Marketing
Brands now use social media more than ever for communication. Prolyft Digital can help you increase your visibility and boost engagement on social media by developing an effective strategy.
Being one of the best social media marketing agencies in Africa, we know how to get your business seen. We make sure the right people see and get your message, whether it’s a sponsored Instagram story or a Facebook update. Want to know about Instagram marketing service cost? Contact us today!
