What is voice search SEO? Probably the first thing that comes to mind when you think of an SEO plan are blog posts and website headers. What about voice search, though? When developing their online business, the majority of people might not even think about voice search. You’re throwing money away if you don’t.
As we use our smart phones more often, voice search is getting more and more popular. Asking Siri questions instead of typing out a Google search has become easy for a lot of us. In addition, it can be more user-friendly and produce answers more quickly for those with disabilities that prevent them from typing.
1. By 2024, the global voice recognition market will be worth $26.8 billion.
2. There will be 8 billion voice-enabled digital assistants.
3. More than 1 billion voice searches take place every month.
4. Voice search shopping is expected to cross $40 billion.
5. Voice search assistants answer 93.7% of search queries on average.
What is Voice Search? How Voice Search Works?
A dialogue system created to simulate a discussion between a human user and a computer interface is voice search. That may be any speech-enabled gadget, including your smartphone and smart speakers for your house.
Natural language processing (NLP) is a technique that voice assistants utilise to “learn” your speech patterns and finally recognise your voice. Although it’s not flawless, tech is improving. It gets better the more you use it.
What is voice search optimization? Knowing the kind of terms people use and why they choose them when conducting voice searches is essential to optimising your online presence for voice search. When formulating your keyword plan, take the following into account.
1. Long-tail Keywords – words like “today” or “last week” that you employ to answer a question.
2. Question Keywords – why, when, what, how, and where.
3. Filter Words – such as “I, of the, on the, for, to.
These keywords follow the structure of voice searches, which resemble keyboard searches less and more like a real conversation. To better understand the kinds of searches that potential customers would conduct, think about the questions you would pose to a voice assistant about your company.
6 Strategies for Voice Search SEO Optimization Success
How to do voice search SEO? It’s simple to determine how and why voice search is used, if you know how, and where your company fits in. To profit from searches people conduct on their smartphones and other smart devices, try the following advice.
[Suggested Read: How to Increase Traffic by 10X on Your Website in Kenya]
1. Know your audience and behaviour
Voice search will be used differently and for different purposes by different people. To learn more about how to meet your target audience where they live, equip yourself with the demographic composition of your target audience.
Knowing what your audience is looking for is also important. In general, local voice search falls into a few standard categories.
- Locating the address
- Getting guidance
- Locate a company phone number
- Locating the business hours
- Determining the distance from a business
2. Focus on user intent and interactive keywords
How voice search affect SEO? Speaking to a voice assistant or smart speaker in the same manner as they would with a human being is becoming common. They’ll employ complete sentences rather than just a few keywords, so make sure to organise your content correctly.
Consider the typical queries that customers would use to find your company via voice search. As many related inquiries as you can should be addressed on your page and in your business listing. You may, for instance, make your website and company listing more visible for searches like “coffee shops near me”.
3. Use schema markup
Aside from backlinking and targeted keywords, there are various methods you can employ to inform the software apps that index websites (referred to as “web crawlers”) about the purpose of your page and the queries it addresses. Schema markup is a tool that makes this process very simple to use.
Schemas are extensions for HTML websites that you may use to provide web crawlers labels. They notify search engines like Google and others about the areas of your website that match well with user queries.
By making the defining data easily accessible, using schema markup aids web crawlers in sorting your website correctly, improving SEO for your website. This will speed up visitors to your website who are using voice and mobile search.
You should not be concerned if you lack extensive expertise in coding. You can add schema markup to your website using free tools. The Structured Data Markup Helper from Google is quite helpful. To choose which data appears in your site’s search listing, simply type in the URL of your website and follow the steps.
4. Build a FAQ page
A FAQ page is a clear method to address as many specific questions as you can without filling it with keywords. It can respond to a variety of inquiries about your company, adding value and authority to your website.
“Who, what, when, where, and how” are search terms that are often searched for, so think about including these in your responses. To maximize for longer keywords that are often searched for in voice search, craft engaging responses to each query.
Make sure your FAQ page loads quickly, is easy to access, and works properly. Every query and response needs to be clearly labelled. It’s a good idea to add a way for customers to contact you with any questions they may still have after reading your page, since this will enhance their overall experience.
5. Think local voice search
To locate a business close to where they currently are, where they want to visit, or where they live, the majority of people will use voice search. Getting your page optimized for local and mobile search helps drive those customers to your company. The following elements support a company’s visibility in local voice search.
- In proximity to the searcher.
- Regular positive evaluations.
Regular references to their material and website.
- Interaction with users on social media platforms.
Update entries in other directories, such as Bing and Yellow Pages. You can only increase the amount of visitors to your business by creating complete profiles on several sites. Make sure they are updated with current data on a regular basis, once every few months should work just fine.
You can also optimize for different voice assistants by claiming your business profiles across various platforms. For instance, having a thorough Bing profile increases the chance that Microsoft’s Cortana voice assistant will find you.
6. Optimize for mobile
People are most likely to carry their smartphone when they are out and about. This indicates that they are more likely to conduct a “near me” search on that device.
If your website is not well optimized, you risk losing visitors after you appear in the listings. Make sure all of your sites load quickly, include relevant data, and make it simple for visitors to find the answers.
[Suggested Read: 13 Practical Ways to Use ChatGPT for SEO in Kenya]
How can Prolyft Digital Help you with SEO Services?
Embracing voice search for business is beneficial beyond keeping up with the trends. By giving customers prompt, correct answers to their questions, it offers companies a great chance to improve user experiences and foster stronger relationships with them.
Prolyft Digital is the best digital marketing company in Kenya. We can assist you with SEO services by employing a 360-degree approach that includes keyword research, on-page and off-page optimization, technical SEO enhancements, and content creation. We tailor your strategy to align with your specific business goals and target audience.
We can also improve your website’s visibility in search engine results, drive organic traffic, and enhance your online presence. It ultimately helps you achieve higher rankings and better online exposure. Contact us today!